TYPES OF USER GENERATED CONTENT (UGC) Our Studio Loves to Use
UGC = Real People Sharing Real Experiences!
User-generated content (UGC) is any form of content - text, videos, images, reviews - created by customers in a natural setting rather than the brand itself. And, UGC bridges the gap between polished, professional visuals and the organic, real-life content that today's consumers crave.
UGC is one of the best ways to build trust and show your brand in a real, relatable way. The key is choosing the type of content that feels right for your audience and your goals.
How our Studio has Added UGC to our Brand & Event Photography Services
Over the past year, our Studio has seen a big shift in what clients want from their content—especially when it comes to brand and event photography. It’s no longer just about the polished photos (though those still matter!). People also want real, relatable, social-ready content—the kind that feels like it came from a trusted friend, not a big production team. That’s where UGC (user-generated content) comes in.
For Brands: More Than Just Pretty Photos
When we shoot for small businesses or personal brands, we now offer UGC-style video and photo add-ons to capture modern, authentic, and timeless UGC experiences:
Product Reviews: Real opinions from happy customers that help others feel confident about buying.
Customer Photos: Candid pics from real people using your product in everyday life.
Candid, Behind-the-Scenes Clips: While we are on set
Social Media Posts: Personal stories, mentions, and reviews shared online.
Unboxing Videos: That first moment someone opens your product—always a great one to share.
Community Posts: Helpful tips, feedback, and shoutouts from your online community.
And More: Fun ways to bring your audience together and make them feel part of something bigger.
These pieces help our clients fill their social feeds with authentic content that feels fresh and human—without needing another full shoot.
For Events: Capturing the Real Moments
During corporate, community, and special events, we now offer a UGC-style highlight package. Think of it as the casual, fun version of the polished recap:
Short vertical videos for Instagram Stories or Reels
Guest reactions, real laughter, and spontaneous moments
A peek behind the scenes—what your audience doesn’t see in the final photos
This is content you can share now, while everyone is still buzzing about the day.\
Why Our Clients Love It
UGC adds a layer of personality and immediacy to traditional photography. Our clients love that they walk away with:
Photos and video that cover both the professional and personal sides of their brand
Social content that’s ready to post within days
More ways to connect with their audience in a natural, low-pressure way
If you’re booking a brand shoot or event coverage and want something that feels more you, ask about our UGC collection. They’re easy to add on—and your content will go so much further.
Let’s create something real together. Reach out to chat about your next shoot!
